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Custom Development
Bespoke web applications, portals and integrations – built only when the platform answer will not do.
Web Development
What Custom Development means here
Custom development is the most expensive way to solve a problem, so we start by trying to talk you out of it. Configuration beats code whenever it can.
When it genuinely cannot – a booking system with unusual rules, a portal your customers log into, a CRM integration nobody sells off the shelf – we scope it tightly and build it to be maintained by someone other than us.
Scope
What’s included
- Discovery and technical scoping before any estimate
- Bespoke web applications, portals and booking systems
- API and CRM integrations across your existing tools
- Custom WordPress plugins and Shopify apps
- Documented, readable code with a proper handover
- Post-launch support and iteration
Result
What you end up with
- A system shaped to your process, not the other way round
- Tools that talk to each other instead of needing re-keying
- Code another developer can pick up without a rewrite
How it runs
Four stages, written down before we start.
Discover
We start with your numbers, not your brief. What a customer is worth, what you can afford to pay for one, and where the current process leaks.
Plan
A written plan naming the channels, the spend, the deliverables and the measure of success – before anyone opens a design file.
Build
Design, copy, tracking and campaign build, delivered in agreed stages so you see progress rather than waiting for a reveal.
Improve
Monthly review against the numbers we agreed. What worked, what did not, and what changes next – in plain language.
Questions
Custom Development – common questions
How do you price custom work?
A paid discovery phase produces a specification and a fixed-price estimate. You own the specification either way and are free to take it elsewhere.
What if we already have a developer?
We are happy to work alongside an in-house team, take a defined module, or provide design and front-end while they handle the backend.
Who owns the code?
You do. Code is delivered to your repository with documentation. There is no lock-in and no licence that expires.
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Let’s find out whether we can actually help.
A twenty-minute call, no pitch. Bring your numbers and we will tell you honestly where the opportunity is – and where it is not.