Three numbers that tell you if SEO is working
Rankings move around daily and traffic can rise while revenue does not. These three figures answer the only question that matters.
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Notes on growth, brand and build.
What we are learning running campaigns and shipping sites, written for the person paying for the work, not for other agencies.
Why a logo has to work at 16 pixels
Your logo will be seen as a browser favicon and an app icon far more often than on a signboard. Most logos are designed for the…
Read moreWhat a Google Ads audit actually looks at
Most audits hand you a hundred-slide deck. Three things decide whether an account is salvageable, and you can check them yourself in twenty minutes.
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