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TikTok Ads
Creator-led video advertising that looks native to the feed and still sells.
Digital Marketing
What TikTok Ads means here
TikTok punishes anything that looks like an advert. Repurposed TV cuts and polished brand films die in the first second; a phone-shot demo with a good hook can carry an entire quarter.
We build for the platform as it actually behaves – hook first, proof fast, offer last – and we test enough variants to find the one that travels.
Scope
What’s included
- Creative strategy built around hooks, not brand films
- Creator sourcing, briefing and usage rights
- Spark Ads and in-feed campaign setup and management
- Rapid hook testing with clear kill and scale rules
- Pixel and events API configuration
- Reporting on cost per result and creative-level performance
Result
What you end up with
- Ads that read as content rather than interruption
- A library of tested hooks you can reuse across channels
- Access to an audience your competitors are avoiding
How it runs
Four stages, written down before we start.
Discover
We start with your numbers, not your brief. What a customer is worth, what you can afford to pay for one, and where the current process leaks.
Plan
A written plan naming the channels, the spend, the deliverables and the measure of success – before anyone opens a design file.
Build
Design, copy, tracking and campaign build, delivered in agreed stages so you see progress rather than waiting for a reveal.
Improve
Monthly review against the numbers we agreed. What worked, what did not, and what changes next – in plain language.
Questions
TikTok Ads – common questions
Does TikTok work for business-to-business?
Sometimes, and it is cheaper than LinkedIn when it does. It depends on whether your buyer is reachable by interest and behaviour rather than job title. We will tell you honestly if it is the wrong channel.
Do we need to appear on camera?
No. Product demonstrations, screen recordings, text-led explainers and creator-fronted content all perform. Founder-led video often does best, but it is not a requirement.
How often does creative need refreshing?
Faster than any other channel – expect fatigue within two to four weeks at meaningful spend. That is why the process is built around a steady creative pipeline.
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Discover moreNext step
Let’s find out whether we can actually help.
A twenty-minute call, no pitch. Bring your numbers and we will tell you honestly where the opportunity is – and where it is not.