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Google Ads
Search, Shopping and Performance Max campaigns structured around profit per conversion.
Digital Marketing
What Google Ads means here
Google Ads punishes lazy account structure faster than any other channel. Broad match with no negatives, one ad group holding forty keywords, conversion tracking that fires on a page view – these are the reasons most accounts quietly lose money.
We rebuild the account around how people actually search for what you sell, then spend the budget where the margin is.
Scope
What’s included
- Account audit and full restructure where needed
- Conversion tracking and offline conversion import, verified end to end
- Search, Shopping, Display and Performance Max as the goal requires
- Negative keyword discipline and ongoing search-term review
- Landing page recommendations – traffic is only half the job
- Transparent reporting on cost per acquisition and return on spend
Result
What you end up with
- Spend concentrated on terms that convert
- Tracking you can trust before you scale budget
- A clear read on what a customer actually costs
How it runs
Four stages, written down before we start.
Discover
We start with your numbers, not your brief. What a customer is worth, what you can afford to pay for one, and where the current process leaks.
Plan
A written plan naming the channels, the spend, the deliverables and the measure of success – before anyone opens a design file.
Build
Design, copy, tracking and campaign build, delivered in agreed stages so you see progress rather than waiting for a reveal.
Improve
Monthly review against the numbers we agreed. What worked, what did not, and what changes next – in plain language.
Questions
Google Ads – common questions
What budget should I start with?
Enough to collect meaningful data – usually a minimum that generates around thirty conversions a month in your market. We will model this honestly before you commit, and tell you if the numbers do not work.
Do I keep control of the ad account?
Always. The account is created under your ownership and we are granted access. If we part ways, the account, history and data stay with you.
How is your fee structured?
A flat monthly management fee based on account complexity, not a percentage of your spend. We would rather not be rewarded for spending more of your money.
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Discover moreNext step
Let’s find out whether we can actually help.
A twenty-minute call, no pitch. Bring your numbers and we will tell you honestly where the opportunity is – and where it is not.