The brief
What they asked for, and what we built.
What the client wanted
Creative the business could actually post. Freight is a considered purchase, so the work had to carry a reason to trust as well as a picture, and it had to hold the brand together across a square feed post and a printed A4 flyer.
- Square artwork sized for the feed
- A print piece carrying full contact details
- One look across photography and 3D illustration
What we did
Each piece leads with a single claim, then answers it underneath. The navy curve and the orange accent from the logo carry across all three, so the set reads as one brand even though the imagery changes from photography to 3D to composite.
- Two square social posts with the offer stated in the headline
- Ticked benefit list: delivery times, coverage, tracking
- Global Freight flyer with the service list, phone number and address
- Brand navy and orange carried through every piece
Related
Want the same for your business?
This was social media marketing and graphic design work. The logo and identity that it is built on is a separate case study.