The brief
What they asked for, and what we built.
What the client wanted
The site existed but was not being found. The business wanted qualified local traffic from people searching for tiles in their part of Melbourne, and a clear read on whether the work was paying off.
- Visibility for product and suburb searches
- Traffic that converts into enquiries, not just sessions
- Reporting they could actually understand
What we did
We rebuilt the page structure around what people search for, gave each service and product group a page that can rank, and fixed the technical work holding the site back.
- Keyword and competitor research for the local market
- A page per service and product group
- Technical fixes: crawl, speed and page structure
- Google Business Profile and local signals
- Monthly reporting against traffic and enquiries
The result
Traffic multiplied several times over.
Figures are taken from the client Google Analytics and Search Console accounts, comparing the campaign period against the one before it.
The top landing page reached 2.1K views over the period, with 1.2K of the audience in Australia. Search Console recorded 199 clicks at a 1.5% click-through rate across the tracked set.
Related
Want the same for your business?
This was an SEO project. We also run Google Ads for businesses that need enquiries before organic rankings build, and build the site underneath.
