Home / Services / Digital Marketing / TikTok Ads

TikTok Ads

Creator-led video advertising that looks native to the feed and still sells.

Digital Marketing

What TikTok Ads means here

TikTok punishes anything that looks like an advert. Repurposed TV cuts and polished brand films die in the first second; a phone-shot demo with a good hook can carry an entire quarter.

We build for the platform as it actually behaves – hook first, proof fast, offer last – and we test enough variants to find the one that travels.

Scope

What’s included

Creative strategy built around hooks, not brand films
Creator sourcing, briefing and usage rights
Spark Ads and in-feed campaign setup and management
Rapid hook testing with clear kill and scale rules
Pixel and events API configuration
Reporting on cost per result and creative-level performance

Result

What you end up with

Ads that read as content rather than interruption
A library of tested hooks you can reuse across channels
Access to an audience your competitors are avoiding

Discuss TikTok Ads

How it runs

Four stages, written down before we start.

Discover

We start with your numbers, not your brief. What a customer is worth, what you can afford to pay for one, and where the current process leaks.

Plan

A written plan naming the channels, the spend, the deliverables and the measure of success – before anyone opens a design file.

Build

Design, copy, tracking and campaign build, delivered in agreed stages so you see progress rather than waiting for a reveal.

Improve

Monthly review against the numbers we agreed. What worked, what did not, and what changes next – in plain language.

Questions

TikTok Ads – common questions

Does TikTok work for business-to-business?

Sometimes, and it is cheaper than LinkedIn when it does. It depends on whether your buyer is reachable by interest and behaviour rather than job title. We will tell you honestly if it is the wrong channel.

Do we need to appear on camera?

No. Product demonstrations, screen recordings, text-led explainers and creator-fronted content all perform. Founder-led video often does best, but it is not a requirement.

How often does creative need refreshing?

Faster than any other channel – expect fatigue within two to four weeks at meaningful spend. That is why the process is built around a steady creative pipeline.

Also in Digital Marketing