Paid advertising, or pay-per-click (PPC), is a powerful way to drive targeted traffic, generate leads, and boost sales. But with numerous platforms and strategies available, figuring out where to start can feel overwhelming. In this blog, we’ll explore three critical aspects of PPC: comparing Google Ads and Facebook Ads, optimizing campaigns for ROI, and harnessing the power of remarketing.
Google Ads vs. Facebook Ads: Which One is Right for You?
Choosing between Google Ads and Facebook Ads depends on your business goals, target audience, and budget. Here’s a closer look at how they compare:
Google Ads: The King of Intent-Based Marketing
Google Ads focuses on capturing users actively searching for products or services, making it ideal for high-intent leads.