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Google Ads

Search, Shopping and Performance Max campaigns structured around profit per conversion.

Digital Marketing

What Google Ads means here

Google Ads punishes lazy account structure faster than any other channel. Broad match with no negatives, one ad group holding forty keywords, conversion tracking that fires on a page view – these are the reasons most accounts quietly lose money.

We rebuild the account around how people actually search for what you sell, then spend the budget where the margin is.

Scope

What’s included

Account audit and full restructure where needed
Conversion tracking and offline conversion import, verified end to end
Search, Shopping, Display and Performance Max as the goal requires
Negative keyword discipline and ongoing search-term review
Landing page recommendations – traffic is only half the job
Transparent reporting on cost per acquisition and return on spend

Result

What you end up with

Spend concentrated on terms that convert
Tracking you can trust before you scale budget
A clear read on what a customer actually costs

Discuss Google Ads

How it runs

Four stages, written down before we start.

Discover

We start with your numbers, not your brief. What a customer is worth, what you can afford to pay for one, and where the current process leaks.

Plan

A written plan naming the channels, the spend, the deliverables and the measure of success – before anyone opens a design file.

Build

Design, copy, tracking and campaign build, delivered in agreed stages so you see progress rather than waiting for a reveal.

Improve

Monthly review against the numbers we agreed. What worked, what did not, and what changes next – in plain language.

Questions

Google Ads – common questions

What budget should I start with?

Enough to collect meaningful data – usually a minimum that generates around thirty conversions a month in your market. We will model this honestly before you commit, and tell you if the numbers do not work.

Do I keep control of the ad account?

Always. The account is created under your ownership and we are granted access. If we part ways, the account, history and data stay with you.

How is your fee structured?

A flat monthly management fee based on account complexity, not a percentage of your spend. We would rather not be rewarded for spending more of your money.

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