Design
What Logo Design means here
A logo is not a drawing, it is a piece of infrastructure. It has to survive being shrunk to a favicon, embroidered on a shirt, stamped in one colour on an invoice and cropped into a circle by a platform that never asked your permission.
We design marks that hold their shape through all of it. You get the concepts, the reasoning behind them, and every file format you will ever be asked for.
Scope
What’s included
- Discovery session on positioning, audience and competitors
- Three distinct concept routes – not three versions of one idea
- Two rounds of refinement on your chosen route
- Full file pack: AI, EPS, SVG, PDF, PNG at every size
- Colour, single-colour, reversed and mono variants
- A short usage guide so the mark stays consistent
Result
What you end up with
- One mark that works across every placement without a redraw
- Files ready for print, web, social and merchandise on day one
- Clear rules so your team applies it consistently
Recent work
Road Runner Auto Electrician — a mark built to be seen at speed.
A trade business competing on call-outs needs a logo that reads from a moving van and still prints cleanly on a card. We built the mark around a single silhouette, then locked the colour pair so every application looks deliberate.
What the brief demanded
Legible at 40mm on a business card and at 4 metres on a vehicle. That rules out fine detail, tight counters and anything that depends on a gradient to work.
- One silhouette. The vehicle form carries the idea, so the mark still reads when the wordmark is dropped.
- Two colours, fixed. A deep blue for trust and an amber accent for visibility, both specified for print and screen.
- Stacked and horizontal lockups. So signage, cards and vehicle panels never need improvising.
How it runs
Four stages, written down before we start.
Discover
We start with your numbers, not your brief. What a customer is worth, what you can afford to pay for one, and where the current process leaks.
Plan
A written plan naming the channels, the spend, the deliverables and the measure of success – before anyone opens a design file.
Build
Design, copy, tracking and campaign build, delivered in agreed stages so you see progress rather than waiting for a reveal.
Improve
Monthly review against the numbers we agreed. What worked, what did not, and what changes next – in plain language.
Questions
Logo Design – common questions
How many concepts do I get?
Three genuinely different routes, each with the thinking behind it. You pick one direction and we refine it over two rounds rather than spreading effort thin across options nobody wanted.
How long does a logo project take?
Typically two to three weeks from the discovery session to final files, depending on how quickly feedback comes back at each stage.
Do I own the logo outright?
Yes. On final payment, full ownership and the source files transfer to you. There are no ongoing licence fees.
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Next step
Let’s find out whether we can actually help.
A twenty-minute call, no pitch. Bring your numbers and we will tell you honestly where the opportunity is – and where it is not.